February 11, 2004

Popular Words, Overpopular Words

Popular Words

Another year has come and gone and the data hounds over at Google have collected the annual Google Zeitgeist, a listing of what people were searching for in 2003. It comes as no surprise that the list is topped by the navel seen round the world, Britney Spears:

1. britney spears
2. harry potter
3. matrix
4. shakira
5. david beckham
6. 50 cent
7. iraq
8. lord of the rings
9. kobe bryant
10. tour de france

Other categories on interest include Popular Fictional Characters (no WMD?), Popular Brands (couldn't Britney fit in here too?) and the most popular searches from countries such as Canada (topped by an animated fish movie and a exhibitionist celebutante). What can we glean from this information? Who's to say.

Overpopular Words

At the end of every year the good folks up at Lake Superior State University make headlines when they announce their banished words list. Basically they cite all the crap words our mediascape has beaten to death over the past year and ask that those words cease being used.

To submit a word for Banished Words 2005, head over to the Lake Superior State University website. As of now, my list looks like this:

  • smoke-free environment: um, air?
  • cost certainty: um, collusion?
  • environmental impact assessment: actually a potential damage report, usually associated with pollution
  • male enhancement: um, a cry for help?
  • erectile dysfunction treatment: um, boner fuel?
  • the fact of the matter is... : how about, what I want you to think is...
  • monetize: um, make pay?
  • innocent __________ (by-stander, victim): innocent of what?
    "The moment a word or phrase begins to rise in public value, a variety of interest groups seek either to destroy its reputation or more often, to co-opt it. In this latter case, they don't necessarily adopt the meaning of the word or phrase. They simply want control of it in order to apply a different meaning that suits their own purposes.

    Words thus are not free. They have a value. More than any commercial product they are subject to the violent competition of the emotional, intellectual and political market-place."
    John Ralston Saul, The Doubter's Companion, 1994

    Posted by James Sherrett at February 11, 2004 04:40 PM
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