It may be that the single option left for serious writers is to avoid irony and the big questions altogether and concentrate instead on re-evaluating in a sober and modest manner the simple words we use every day. —John Ralston Saul, The Doubter's Companion, 1994
Right Wing
Rhetorical keywords: values (family, traditional, big box), strong (military, decisions, property rights), tough (decisions, conditions, punishment), freedom (to choose, to transfer inheritances, to create monopolies, to collude, of capital).
Golden calves: the level playing field, the individual, tax cuts, tariff-free trade, inheritance, hiring the darkies to do the work in the back.
Nemises: the welfare state, (un)employment insurance, universal healthcare.
Boogymen: Loony left, pinkos, reds, commies, Pierre Trudeau.
Example: Cam Neely.
Rhetorical keywords: rights (human, civil, my, to negotiate), equality (of sexes, of orientations), tolerance (race, creed, religion, origin, of diversity).
Golden Calves: universal healthcare, freedom to organize, public education.
Nemises: privatization, social darwinism, political correctness.
Boogymen: capitalist pigs, economic fascists, flintskins, robber barons, the Fraser Institute.
Example: Brendan Shanahan.
Examples: Andy Scott (the return of), Francoise Ducros, Jason Kenney.
Wing span