This week I came across two very different references to Superman: one capitalist and one communist.
Capitalist Superman appears in a series of short movie advertisements (Flash) with Jerry Seinfeld for American Express (plug in required). The ads are interesting and fun, so long as you don't know much about Superman and you like the commercial version of Seinfeld's humour.
Communist Superman appears in a comic series drawn and reinvented by Glasgow comic artist Mark Millar as a "weapon of mass destruction" for the Soviet Union.
"Superman: Red Son imagines what would have happened if the Earth had turned for 12 more hours and the baby Kal-El from the destroyed planet Krypton had landed not in the golden Smallville wheatfield but in a Ukrainian collective farm and was raised not by Ma and Pa Kent, but under Joseph Stalin."
I suppose that if you look at what Superman stands for - Truth, Justice and the American Way - Capitalist Superman aligns closer, but Superman never shilled for a credit card company when I bought his comics.