July 27, 2006

CBC News' 2007 - 2010 Evolution

Want to have a say in how your public broadcaster covers the news over the next few years? The CBC is looking for public input on CBC News:

CBC News is launching a consultation about the future direction of CBC News. Over the coming weeks, CBC folks will be asking themselves six fundamental questions that will help the CBC News leadership develop its blueprint for the next three years.

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It’s certainly clear that management realizes that blogs, podcasts, and sites like YouTube are increasingly becoming a part of Canadians’ news consumption. “We too must change in order to remain an important part of the lives of Canadians,” said the memo. “We need to be able to provide the news and information they need - when, where and how they want it.”

Go, have your say. Contribute to the news you want to see, read and hear. In many ways the news is reflective of government: you get what you deserve.

So what do I want to see?

A Canadian perspective, a filter, an aggregator and a place that showcases and points to other quality stories. I want a place I trust, where I can go and be sure that my attention will be respected and my time will be well spent. I want a place open to the public, transparent and independent. I want personalities who tell great stories, who aren't afraid to say what they think, who speak truth to power.

I think today's CBC News is a pretty damn good news source. I'd like to see them become more collaborative with their audience, acting as facilitators and distributors of storytelling, willing to share their reputation and resources with those that earn their trust.

Essentially I'd like to see CBC partner with their audience in storytelling.

Posted by James Sherrett at July 27, 2006 06:50 PM
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